ADIDAS @ SOLE DXB
Location, Year
In 2019, Jack Morton Worldwide commissioned Evolution to design and construct a standout triple-deck stand for Adidas at the Sole DXB Festival, an annual celebration of fashion and lifestyle.
The structure showcased the gritty, urban aesthetic of London’s Underground system, providing visitors with a unique and immersive brand experience that perfectly aligned with Adidas’s vision. The project combined innovative design with functionality, seamlessly integrating retail displays and urban architectural elements. A second-level VIP viewing deck offered guests an elevated perspective of the festival’s main stage, enhancing their overall experience. Safety and compliance were paramount throughout the project, with Evolution conducting a detailed STAAD analysis to secure Municipality approval. Immersive Design and Engineering for a Triple-Deck Brand Experience
Adidas’s presence at Sole DXB 2019 was a resounding success, with Evolution delivering a visually stunning and innovative brand installation. The triple-deck stand not only captured the festival’s dynamic energy but also showcased Evolution’s expertise in creating impactful and compliant event structures. |