FOR THE LOVE OF HORSES

Dubai, 2019

The private book launch for For the Love of Horses, published by the Government of Dubai Media Office (GDMO), celebrated HH Sheikh Mohammed bin Rashid Al Maktoum’s profound connection with horses.

Featuring a collection of 18 poems in both English and Arabic, the event brought together 150 high-profile guests, including international attendees of the World Cup.
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Evolution was entrusted with delivering a seamless and elegant event, providing comprehensive event management services. From scenic design to furniture selection, every detail was carefully crafted to reflect the themes and aesthetics of the poetry collection, creating an atmosphere of sophistication and cultural appreciation.

Elegant Event Design and Bespoke Scenic Solutions

• Delivered a bespoke gallery installation designed as the pages of the book, showcasing select poems in both English and Arabic.
• Provided branding and scenic elements, including signage and a mock-up of the book cover, to create a cohesive design theme.
• Curated furniture selections to complement the color palette of cement grey, off-white, and black, enhancing the event’s sophisticated aesthetic.
• Coordinated with three Emirati artists who showcased art pieces featured in the book, adding depth and cultural context to the event.
• Managed all aspects of the event, from design and scenic production to logistics and coordination, ensuring a flawless experience for attendees.

The launch of For the Love of Horses was a resounding success, blending poetry, art, and elegant design to honor HH Sheikh Mohammed bin Rashid Al Maktoum’s enduring love for horses.

Evolution’s meticulous attention to detail and creative vision ensured an event that resonated with both cultural and artistic significance.

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