For The Love Of Horses Launch

FOR THE LOVE OF HORSES LAUNCH
Dubai, 2019

Artist completing his work on a portrait of His Highness Sheikh Mohammed Bin Rashid Al Maktoum and a Horse.
Mixed Medium, Pencil and paint. Portraiture.

Image of a stage, with custom furniture and a backdrop featuring the name of the event

Image of a man in Arabic national dress looking at a poem written in arabic

Image of the lobby area of the Meydan Hotel, with a billboard of the event name to the left

The Government of Dubai Media Office (GDMO) published a book celebrating HH Sheikh Mohammed bin Rashid Al Maktoum’s love for horses. Aptly titled, ‘For the Love of Horses’, the book features a collection of 18 poems in English and Arabic. The poems in the book speak about the deep love and passion that Sheikh Mohammed has had for horses from an early age and how this has influenced his life's journey.

The poetry book launch was a private event for 150 guests including VIPs and a high level of international guests attending the World Cup.

Evolution’s design & production teams worked on a creative event design inspired by the look & feel of journals and the materials & finishes of the book being published. The client needed a fast turnaround from the stage of design approval right into production.

OTHER ACTIVATION & EXPERIENTIAL CASE STUDIES

SPECIAL OLYMPICS PRESS LAUNCH
Abu Dhabi, 2019

SPECIAL OLYMPICS SCHOOL LAUNCH
Abu Dhabi, 2019

FOR THE LOVE OF HORSES LAUNCH
Dubai, 2021

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