The Aspen Institute has held its annual Ideas Festival in the town of Aspen, Colorado since 2005. Over the years it has convened the most accomplished political leaders, top thinkers, innovators and visionaries, to discuss the critical issues of the day. In Abu Dhabi, the Emirate has shown it has the creative energy, intellectual curiosity, and the ambition to help solve the toughest problems facing society today and push on the boundaries of progress.
Evolution acted as the production partner for Hala (overall event organiser) to manage the festival overlay, production & set design, technical support, animations, activations, event collateral production, photo and video production and H&S management. The goal was to produce an event that could creatively merge Abu Dhabi Ideas’ combination of playful curiosity, ambitious goals and ability to draw the most prominent innovative thinkers together. Evolution’s design & production teams worked on a creative event design that aims to illustrate a dynamic, vibrant and inclusive environment where ideas of great significance are discussed by some of greatest thinkers both locally and globally. To embody the essence of Ideas Abu Dhabi we chose to draw inspiration from art installations and events that blend simple wooden geometry with bright colors and graphics.