PRADA MODE

Dubai, 2022

Italian luxury fashion house Prada presented the eighth iteration of Prada Mode, a traveling social club that merges contemporary culture with art, music, dining, and conversation. Hosted at the iconic ICD Brookfield Place in Dubai, the event featured a new edition of Pharmacy by renowned artist Damien Hirst.

This two-day event offered workshops, panels, discussions, and nightly events where attendees enjoyed specially crafted cocktails and exquisite dining in a meticulously curated environment.

Kennedy London, a globally recognized client, entrusted Evolution Scenic to bring the artist’s visionary concept to life, transforming the landmark venue into a vibrant dining and bar space that seamlessly blended functionality with artistic expression.

Deliverables for an Immersive Artistic Experience

• Conducted a comprehensive ceiling scan for the safe and precise rigging of the artist’s artwork and artificial track lighting, in collaboration with FARO Studio lighting designers and under the supervision of VCA Projects.
• Fabricated and installed a custom-built central bar and bespoke comfort furniture to enhance visitor experience and create a functional yet luxurious atmosphere.
• Designed and produced a core element of the installation: a life-sized medical display cabinet, reflecting the essence of Damien Hirst’s Pharmacy concept.
• Applied transparent vinyl printed stickers to venue glass windows and covered 8-meter-high circular columns with special wallpaper to transform the space.
• Created a striking miniature DNA molecule installation using Styrofoam, which became a central hanging feature to captivate visitors and reinforce the artistic theme.

Evolution Scenic’s meticulous attention to detail, innovative craftsmanship, and seamless collaboration with globally recognized partners ensured a flawless execution that elevated Prada Mode into an extraordinary cultural experience.

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