VICTORIA'S SECRET PERFUME LAUNCH

Dubai, 2021

The launch of Victoria’s Secret’s new fragrance in 2021 was a glamorous and inclusive event that transformed a boutique into an elegant venue for media, influencers, and the public.

​Evolution collaborated with Victoria’s Secret to create a memorable activation inspired by the aesthetics and finishes of the new fragrance, delivering a high-impact design and immersive experience.


Elegant Event Design and Creative Activation

• Designed and produced customized video walls in the silhouette of the perfume bottle, serving as a centerpiece and reflecting the essence of the fragrance.
• Incorporated graphic projection, signage, and decorative elements to elevate the boutique’s ambiance, blending subtle touches with dramatic drapery for a sophisticated aesthetic.
• Coordinated a special projection on the Burj Khalifa for the exclusive opening night, providing a breathtaking and iconic feature for media and influencers.
• Opened the event to the public over the weekend, ensuring an inclusive experience that retained the glamour of the launch.
• Developed a creative activation design aligned with the materials, finishes, and look of the fragrance, offering a cohesive and immersive brand experience.

The Victoria’s Secret Perfume Launch combined elegance, innovation, and inclusivity to deliver a high-profile event that resonated with audiences.

Evolution’s design and production expertise ensured a flawless execution that brought the brand’s vision to life.

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