A full-day employee and family celebration using 50 personal stories, a future-facing hashtag and a synchronised pledge to connect ADNOC’s legacy with what comes next.

In December 2021, ADNOC combined its Jubilee with the UAE's 50th National Day in a full-day event for employees and their families. The occasion needed to recognise the company's milestones, celebrate the people behind them and express optimism about the future.


Evolution developed a series of installations around three ideas: memory, identity and collective commitment. Employee stories represented the organisation's human legacy, familiar ADNOC symbols connected the event to daily working life, and the Pledge booth linked participants across eight locations.


The celebration therefore moved beyond anniversary branding, giving employees and families several ways to see themselves within ADNOC's history and future direction.

The Challenge


A dual Jubilee and National Day celebration carries multiple narratives. ADNOC's corporate history, the UAE's national milestone, employee recognition and future ambition all needed to be present without becoming a collection of unrelated displays.


The experience also extended across eight ADNOC locations through the Pledge booth, requiring a participatory feature that could create a shared sense of unity beyond the principal event site.

Live orchestral musical performance stage set with precision acoustic sound monitoring

The Solution


Evolution created a gallery of the 50 most inspiring employee stories, placing personal achievement at the centre of the anniversary narrative. The gallery turned the organisation's history into a collection of individual contributions that colleagues and families could recognise and discuss.


A supersized #50more installation shifted attention from the milestone already reached to the future ahead. Its scale made it a focal point and photography feature, while the wording linked ADNOC's Jubilee with continued progress.


A branded wall made from helmets in the colours of the UAE flag connected national pride with ADNOC's field culture. The familiar safety object was reassembled as a collective symbol, bringing operational identity into the celebratory environment.


The Pledge booth was synchronised across eight ADNOC locations, allowing employees in different places to participate in a shared expression of commitment. Evolution coordinated the physical installation and technical connection so the activation could operate as one company-wide moment.

Delivery Highlights


  • Full-day Jubilee and UAE National Day event for employees and families.
  • Gallery featuring 50 inspiring ADNOC employee stories.
  • Supersized #50more installation focused on future ambition.
  • UAE flag-coloured helmet wall referencing ADNOC field culture.
  • Participatory Pledge booth synchronised across eight locations.
  • Integrated scenic, branding and technical delivery.
Outdoor story panels honouring employee achievements across ADNOC’s fifty-year history

Outcome


The Jubilee connected ADNOC's corporate milestone to the people and practices that shaped it. Employee stories gave the celebration a human centre, while the helmet wall and #50more installation linked national identity, operational heritage and future ambition.


Through the synchronised pledge, participation extended beyond one venue, allowing employees across eight locations to contribute to the same anniversary moment.

Project Ecosystem


Client:

ADNOC


Evolution Events: Led the anniversary experience, employee-storytelling approach, participant journey, multi-location coordination and live delivery.


Evolution Scenic: Designed and fabricated the employee gallery, #50more installation, helmet wall and physical Pledge booth.


Evolution Technical: Integrated the Pledge booth systems required to connect participation across eight ADNOC locations.


Additional Project Support:

Evolution Furniture - Evolution Site Services