Image description

ADNOC celebrated Emirati Women's Day on 28 August 2019 at Manarat Al Saadiyat under the theme Create, Communicate, Collaborate. More than 1,000 attendees, including senior management, gathered to recognise the contributions of Emirati women across professional life, family, creativity and personal interests.


The event deliberately moved away from ADNOC's traditional visual language. A palette of green, yellow and red introduced greater energy, while a series of galleries, stages and activations allowed the theme to be explored through participation rather than a single formal programme.


Evolution transformed the venue into a celebration of different identities and achievements, balancing corporate polish with warmth, colour and play.

The Challenge


The experience needed to feel recognisably connected to ADNOC while giving Emirati Women's Day a more expressive identity of its own. With more than 1,000 guests, the design also had to support circulation and repeated engagement across several activities.


Professional achievement was only one part of the story. Hobbies, personal interests, collaboration and social interaction all needed a place within the environment, requiring a format more varied than a conventional stage-led corporate event.

The Solution


Evolution created an employee gallery dedicated to hobbies and personal achievements, making individual stories visible beyond job titles. The feature broadened the event narrative and gave colleagues new ways to recognise one another.


A replica ADNOC petrol station became a familiar but unexpected visual centrepiece. By reinterpreting an element closely associated with the brand, the installation created a playful connection between the company's identity and the celebratory atmosphere.


Multiple activation stages supported quizzes, workshops, social-media interaction and photography. Floor stickers, mirror decals and branded ice-cream cups extended the visual language into smaller guest touchpoints, making the colour and theme present throughout the venue rather than concentrated on the main stage.


The complete environment was planned to accommodate over 1,000 attendees while allowing guests to choose how they participated, from observing the gallery to joining workshops and social activations.

Delivery Highlights


  • Emirati Women's Day event for more than 1,000 guests at Manarat Al Saadiyat.
  • Creative design based on the theme Create, Communicate, Collaborate.
  • Employee gallery celebrating hobbies and personal achievements.
  • Replica ADNOC petrol station as a visual centrepiece.
  • Quiz, workshop, social-media and photography activations.
  • Floor graphics, mirror decals and branded hospitality details.
  • Full venue transformation using a vibrant green, yellow and red palette.
Empowering national forum stage set with floral accents and soft lighting in Abu Dhabi

Outcome


The celebration gave Emirati women a platform that recognised professional contribution alongside creativity, interests and personal identity. Guests could encounter those stories through a varied environment rather than a single sequence of speeches.


The colour, interactive stages and familiar ADNOC references created an event that felt celebratory and distinctive while remaining connected to the organisation and its people.

Project Ecosystem


Client: ADNOC


Evolution Events: Led the creative concept, guest journey, activity planning, employee-storytelling approach, production management and live delivery.


Evolution Scenic: Fabricated the employee gallery, petrol-station replica, activation stages, social-media wall and photo environments.


Evolution Tech: Fully integrated AVL solutions across the full event site.