A fourth consecutive ADNOC celebration connecting two locations through stage design, participatory workshops, interactive photography and coordinated show production.

On 28 August 2023, ADNOC celebrated Emirati Women’s Day at Abu Dhabi Energy Center and Al Dhannah under the theme We Collaborate for Tomorrow. The programme recognised the contributions of Emirati women through a combination of dialogue, interactive experiences and shared moments of celebration.


For the fourth consecutive year, Evolution was responsible for concept development and delivery. The addition of a new location made consistency a key consideration: guests at both venues needed to experience the same theme, quality and programme identity while allowing each environment to respond to its own audience and spatial requirements.


Evolution developed the event as a connected guest experience, combining stage environments with workshops, interactive photography, networking areas, themed food and beverage and coordinated show content.

The Challenge


A dual-location celebration can easily become two separate events. Design, content and programme flow needed to maintain a consistent ADNOC identity across both venues, while allowing each location to respond to its own space, audience and operational requirements.


The theme also needed to be expressed through participation rather than observation alone. Guests needed opportunities to engage, create, share and connect, ensuring collaboration became part of the experience rather than simply a message delivered through speeches and presentations.

Interactive digital pledge wall where attendees write personal empowering messages

The Solution


Evolution designed and produced stage and décor elements across Abu Dhabi Energy Center and Al Dhannah, creating a consistent visual identity that connected both locations while responding to their individual environments.


The Bead of Excellence workshop transformed recognition into a shared participation moment, while interactive photo booths encouraged guests to capture and share their experience. Networking sessions and workshops created further opportunities for discussion and engagement around the theme of collaboration.


Creative food and beverage concepts extended the event identity into hospitality, ensuring the theme continued beyond formal programme areas. Content management and showcalling coordinated the sequence of activities across both locations, maintaining consistency in timing, messaging and guest experience.


Evolution also supplied the technical equipment required for presentations, workshops and interactive elements, integrating scenic, technical and participatory components into one coordinated event delivery

Delivery Highlights


  • Fourth consecutive ADNOC Emirati Women's Day delivered by Evolution.
  • Simultaneous event environments at Abu Dhabi Energy Center and Al Dhannah.
  • Stage design and décor across both locations.
  • Bead of Excellence participatory workshop.
  • Interactive photo booths and networking sessions.
  • Creative food and beverage concepts.
  • Content management, showcalling and full technical equipment.
Attendees walking through illuminated entrance portal featuring Emirati Women's Day signage built by Evolution Events

Outcome


The two locations delivered one recognisable ADNOC celebration. Guests engaged with the theme through participation, conversation, photography and shared experiences, allowing collaboration to be experienced through multiple touchpoints rather than communicated only through the programme content.


Coordinated show production and technical delivery kept both programmes aligned, ensuring the event maintained a consistent identity while responding to the unique characteristics of each location.

Project Ecosystem


Client:

ADNOC


Evolution Events: Led the creative concept, dual-location programme, workshops, networking, food and beverage, content management, showcalling and live coordination.


Evolution Scenic: Designed and delivered the stages, décor, workshop settings and interactive photo environments across both locations.


Evolution Technical: Provided the technical equipment supporting presentations, workshops, interactive features and coordinated show production.


Additional Project Support:

Evolution Furniture - Evolution Site Services