An industrial forum shaped through forced-perspective content, a narrative arrival feature, conference stages and an exhibition for 36 sponsors.

The second Make it in the Emirates Forum was organised by ADNOC with the Ministry of Industry and Advanced Technology and the Department of Economic Development at the Abu Dhabi Energy Centre.


The initiative was designed to champion local manufacturing and industrial development. Evolution's challenge was to translate that ambition into an environment where policy discussion, sponsor participation, business exchange and future-focused content could feel part of the same national industrial story.


The creative concept used spatial scale, forced-perspective media and a strong arrival sequence to give the forum a sense of momentum before visitors reached the conference or exhibition areas.

The Challenge


The event needed to represent a broad industrial ecosystem. Six diamond sponsors and 30 additional sponsors required meaningful visibility, while the main conference, breakout rooms and show content needed to remain clear and accessible.


An exhibition of this scale can easily become visually fragmented. Sponsor requirements, branding and visitor flow had to be resolved within a layout that still felt curated and aligned with the Make it in the Emirates identity. The forum also called for innovative media content and technically precise show production, ensuring the industrial theme felt contemporary rather than conventional.

Delegates entering through the illuminated Make it in the Emirates experience corridor

The Solution


Evolution developed the overall event concept around a bold entry experience. An arrival arch carried relevant content and established the forum narrative immediately, turning the first point of contact into an active communication moment rather than simple signage.


Forced-perspective content introduced visual depth and surprise, reinforcing the initiative's focus on advanced industry and innovation. The media treatment was integrated with the event design so the technology supported the story rather than operating as a standalone effect.


The exhibition layout was custom-designed for six diamond sponsors and 30 further sponsors. Consistent architecture and branding created a coherent environment, while the spatial plan gave each participant sufficient presence and supported efficient visitor movement.


Evolution designed and delivered the main conference stage and breakout-room stages, alongside full production and technical support. Lighting, sound, AV and show content were coordinated through one production structure, maintaining clarity across the conference and exhibition programme.

Delivery Highlights


  • Turnkey concept, production and exhibition delivery at Abu Dhabi Energy Centre.
  • Forced-perspective content integrated into the event experience.
  • Custom exhibition layout for six diamond sponsors and 30 additional sponsors.
  • Main conference stage and supporting breakout-room stages.
  • Arrival arch carrying relevant industrial and initiative content.
  • Full AV and technical production supporting conference and show content.
  • Central coordination of sponsor, branding and exhibitor requirements.


Government Hub interactive displays presenting UAE industrial services and initiatives

Outcome


The forum gave local manufacturing and industrial development a visible, contemporary platform. Visitors entered through a content-led arrival feature, moved between conference discussion and sponsor environments, and encountered one consistent identity across the full event.


The combination of forced-perspective media, exhibition architecture and coordinated show production made the initiative's focus on innovation tangible rather than simply stated.

Project Ecosystem


Client:

Ministry of Industry & Advanced Technology


Evolution Events: Led strategic concept development, sponsor and exhibitor coordination, exhibition planning, show production, project management and live delivery.


Evolution Scenic: Designed and fabricated the arrival arch, exhibition architecture, sponsor environments, main stage and breakout stages.


Evolution Technical: Delivered full AV, lighting, sound and show-control support, including the integration of forced-perspective and conference content.