An anniversary environment at Erth Hotel combining Atolye’s design language with framed project stories, custom branding, floral detail and integrated AV.

The National Projects Office marked four years of progress and growth with an anniversary event at Erth Hotel in Abu Dhabi. Evolution collaborated with Turkish design studio Atolye to translate the occasion into a cohesive physical and technical experience.


The creative direction centred on elegance, storytelling and thoughtful detail. Rather than treating the anniversary as a conventional corporate celebration, the environment was designed to reflect the organisation's journey and give its achievements a visible presence throughout the venue.


Atolye's design language and Evolution's production capability came together through framed visual stories, branded interventions, floral decoration and discreet audio and video integration.

The Challenge


An institutional anniversary must recognise progress without becoming a retrospective display disconnected from the live occasion. The storytelling needed to sit naturally within the guest environment and support a sense of identity, pride and forward movement.


The collaboration also required the original design intent to be preserved through production and installation. Visual elements, floral details and technical systems had to feel related, not like separate supplier packages assembled in the venue. Erth Hotel provided a formal setting, increasing the importance of finish, proportion and technical discretion.

UAE Pavilion at Expo 2020 information display surrounded by potted trees and natural greenery

The Solution


Evolution worked with Atolye to carry the design language through the venue. Framed poster visuals created a sequence of institutional stories, allowing guests to encounter the organisation's journey as part of their movement through the event rather than in a single isolated display.


Custom branding marked key areas and gave the anniversary a recognisable identity, while floral decoration introduced warmth and refinement. The combination allowed the event to remain professional without feeling impersonal.


Evolution delivered the full audio and video setup, ensuring presentations and live content were clearly supported throughout the venue. Technical systems were integrated around the visual environment so they enabled the programme without disrupting its composed aesthetic.


Central production coordination connected Atolye's creative direction with fabrication, installation, floral treatment and technical delivery, protecting the coherence of the design through to the live event.

Delivery Highlights


  • Fourth-anniversary event for the National Projects Office at Erth Hotel.
  • Creative collaboration with Turkish design studio Atolye.
  • Framed poster visuals communicating the organisation's journey.
  • Custom branding installed across key guest areas.
  • Floral decoration supporting an elegant anniversary atmosphere.
  • Full audio and video setup throughout the venue.
  • Integrated production and onsite installation preserving the creative direction.


Outcome


The anniversary environment allowed NPO's four-year journey to be experienced throughout the venue rather than confined to a presentation. Guests encountered the organisation's identity through visual stories, branding and detail before and during the formal programme.


The collaboration preserved Atolye's design character while giving it the technical and production support required for a polished live event, resulting in an occasion that felt reflective, confident and distinctly connected to NPO.

Project Ecosystem


Client:

National Projects Office


Evolution Events: Led production management, coordination with Atolye, branding installation, floral integration, venue delivery and live-event operations.


Evolution Scenic: Produced and installed the framed poster visuals and custom branded environmental elements.


Evolution Technical: Delivered the full audio and video setup supporting presentations and live content throughout Erth Hotel.