Three connected stages and an interactive Wedding Calculator introduced the Medeem Card through presentation, media, formal partnership and personal participation.

The Department of Community Development in Abu Dhabi launched the Medeem Card with Fazaa at Erth Hotel, introducing an initiative designed to support Emirati youth preparing for marriage and strengthen quality of life and social solidarity.


For an audience of more than 100 stakeholders, the launch needed to explain a public programme, formalise partnerships and make its practical benefits immediately understandable.


Evolution organised the event around three distinct communication modes: a principal stage for shared announcements, dedicated settings for press and MOU activity, and an interactive Wedding Calculator that allowed visitors to relate the initiative to their own planning.

The Challenge


The event carried institutional, media and public-engagement objectives at the same time. Formal proceedings required clarity and credibility, while the Wedding Calculator needed a more personal and approachable interaction.


Three stages, presentation content, signing activity and visitor participation had to work within one coherent environment without competing for attention.

Modern family development initiative launch stage with warm wood finishes in Abu Dhabi

The Solution


The main stage was developed around a 4.5-metre-wide screen, creating a strong visual centre for speeches, press activity and the formal launch programme.


Additional stage and screen environments separated the different event functions while retaining a consistent design language. This allowed partnership moments, media communication and live presentations to proceed with the appropriate degree of focus.


The Wedding Calculator provided the experiential counterpoint. Visitors could calculate expected wedding costs, turning the benefits of Medeem from an abstract policy message into a personalised and useful interaction.


Advanced AV, content presentation and live-event coordination were planned around the programme sequence, helping guests move clearly between information, interaction and formal commitment.

Delivery Highlights


  • Medeem Card launch for more than 100 attendees at Erth Hotel.
  • Three distinct stage and screen environments.
  • Main stage centred on a 4.5-metre-wide screen.
  • Press-conference and MOU-signing programme support.
  • Interactive Wedding Calculator for personalised visitor engagement.
  • Integrated AV and full live-event flow management.
Evolution Technical ambient lighting casting soft warm glow across launch venue in Abu Dhabi

Outcome


The launch gave the Medeem initiative both institutional authority and practical relevance. Guests could understand the programme through formal content, see partnerships established and then explore its personal value through the Wedding Calculator.


The different environments created a clear progression from announcement to commitment and individual engagement, making a multifaceted public initiative easier to understand.

Project Ecosystem


Evolution Events: Led the event concept, programme flow, stakeholder and media coordination, interactive journey and live delivery.


Evolution Scenic: Designed and installed the three stage environments, screen surrounds and branded physical settings.


Evolution Technical: Delivered the 4.5-metre screen, AV systems and technical integration supporting presentations and the Wedding Calculator.


Additional Project Support:

Evolution Furniture - Evolution Site Services