VICTORIAS SECRET PERFUME LAUNCH
Design, Technical and Scenic teams worked together to create customized video walls in the elegant silhouette of the perfume bottle. Graphic projection, subtle touches with signage and graphics, dramatic drapery and carefully considered decorative touches transformed the boutique into a glamorous launch venue.
The event has been opened for the media and influencers on the opening night with a special projection on Burj Khalifa
The rest of the week-end has been opened to the public and should feel highly inclusive.
Evolution’s design & production teams worked on a creative activation design inspired by the look & feel, of the materials & finishes of the new fragrance by Victoria’s Secret.