For Sole DXB 2019, Jack Morton Worldwide commissioned Evolution to design and construct a triple-deck Adidas pavilion within Dubai Design District.

The creative language drew on the gritty architecture of the London Underground. Rather than applying an urban graphic treatment to a conventional stand, the structure itself became the brand experience through layered levels, structural rhythm and integrated retail display.

A second-level VIP viewing deck extended the purpose beyond product presentation, giving invited guests a premium relationship with the festival’s main stage and making the pavilion part of the wider event experience.

The Challenge

The design needed to achieve the visual density of an underground transport environment while operating as a functional retail, hospitality and viewing structure across three levels.

Because the pavilion carried guests above ground level, structural performance and approval were central to the concept. The experience could only open if its immersive design was supported by a robust engineering solution and Municipality compliance.

The Solution

Evolution designed and built the structure using an innovative TSG hybrid system, creating the industrial geometry and layered architecture required for the London Underground-inspired environment.

Retail displays were integrated directly into the pavilion so products appeared within the spatial story rather than inside a separate merchandising zone.

The upper VIP viewing deck was positioned to create a premium outlook towards the Sole DXB main stage. This gave the stand a role beyond retail and encouraged guests to remain within the Adidas environment during the live festival programme.

A detailed STAAD structural analysis was completed to secure Municipality approval, aligning the visual ambition with the safety and compliance requirements of the three-level temporary structure.

Delivery Highlights

• Triple-deck Adidas pavilion at Sole DXB 2019.
• Creative direction inspired by the London Underground.
• Innovative TSG hybrid structural system.
• Integrated retail displays and urban architectural details.
• Second-level VIP viewing deck facing the festival main stage.
• Detailed STAAD analysis supporting Municipality approval.
• Complete design, construction and compliant event installation.

Outcome

The pavilion gave Adidas a visible architectural presence within Sole DXB. Visitors could browse product, explore the layered environment and experience the festival from an elevated brand-owned viewpoint.

The immersive quality came from the building itself: structural design, retail function and hospitality were combined into one recognisable urban experience rather than added as separate stand features.

Project Ecosystem

Client:

Jack Morton Worldwide

Evolution Events: Led client coordination, festival-site planning, approval management and delivery integration with Jack Morton Worldwide.

Evolution Scenic: Engineered and constructed the triple-deck pavilion, integrated retail displays and VIP viewing structure.

Additional Project Support:

Evolution Furniture - Evolution Site Services - Evolution Technical

Prada Mode returned for its eighth edition as a travelling social club combining contemporary art, music, dining and conversation. Hosted at ICD Brookfield Place in Dubai, the two-day programme centred on a new edition of Damien Hirst’s Pharmacy.

Kennedy London appointed Evolution to realise the artist’s concept within the landmark venue.

The task was to transform the space into an immersive cultural environment where the artwork, hospitality and social experience operated as one connected experience rather than separate event components.

The space needed to operate as a bar, dining setting, discussion venue and cultural installation, with every surface and object contributing to the recognisable world of Pharmacy.

The Challenge

Damien Hirst’s concept relied on a highly controlled visual identity. Medical references, bold surfaces, lighting, furniture and suspended artwork needed to be integrated with precision so the environment felt intentionally designed rather than a collection of individual production elements.

The installation also had to be delivered within an existing premium venue featuring eight-metre columns and complex overhead conditions. Safe rigging, accurate scanning and close coordination with lighting designers and project supervisors were essential to protect the artwork, maintain the architectural integrity of the space and achieve the intended creative vision.

The Solution

Evolution carried out a comprehensive ceiling scan to support the safe and precise rigging of artwork and artificial track lighting, working with FARO Studio and under the supervision of VCA Projects, the approach provided the technical confidence required to integrate suspended elements within the existing venue structure.

A custom central bar became the focal point of the social environment, supported by bespoke comfort furniture designed to encourage dining, conversation and evening interaction. The layout allowed the space to transition naturally between hospitality, cultural engagement and entertainment.

The visual identity of Pharmacy was extended throughout the venue through a life-sized medical display cabinet, transparent printed vinyl applied to the glazing and wallpaper wrapping across the eight-metre circular columns. These interventions transformed the existing architecture into an active part of the installation rather than a backdrop.

A miniature DNA molecule fabricated in Styrofoam created a suspended centrepiece above the guest environment, reinforcing the medical and scientific references that defined Pharmacy while adding a distinctive visual feature to the space.

Delivery Highlights

• Two-day Prada Mode cultural and hospitality programme at ICD Brookfield Place.
• Comprehensive ceiling scan supporting artwork and track-light rigging.
• Custom-built central bar and bespoke comfort furniture.
• Life-sized medical display cabinet interpreting the Pharmacy concept.
• Printed transparent vinyl and specialist wallpaper across the venue architecture.
• Suspended miniature DNA molecule installation.
• Coordination with Kennedy London, FARO Studio and VCA Projects.

Outcome

The venue was transformed into a fully realised edition of Pharmacy, where the bar, furniture, medical references and suspended installation worked together as part of one cohesive environment. Guests experienced Prada Mode as a cultural and social setting rather than a traditional event space with artwork added around it.

The success of the environment came from the integration of creative intent and production detail. Detailed scenic craftsmanship allowed a complex artistic concept to function naturally across dining, discussion and evening programming while preserving the distinctive visual identity of the installation.

Project Ecosystem

Client:

Kennedy London

Evolution Events: Supported programme coordination, venue integration and delivery alignment with Kennedy London and the wider Prada Mode schedule.

Evolution Scenic: Led the scenic realisation, ceiling survey, central bar, medical cabinet, column treatments, window graphics and DNA installation.

Evolution Furniture: Delivered the confirmed bespoke comfort-furniture package supporting dining and conversation.

Evolution Technical: Supported the confirmed artwork-rigging and artificial track-lighting integration within the venue environment.

Working with WeAre3Fold, Evolution transformed Hilton's 30,000-square-foot Dubai head office into an immersive promotional experience. The project used the workplace itself as the activation canvas, combining brand storytelling with a free-stay raffle and interactive features.

The creative opportunity was to make a familiar office feel temporarily unexpected without losing the refinement associated with Hilton. Rather than concentrating the activation in one room, installations and branded moments were distributed through the workspace, allowing discovery to build as visitors moved through it.

Evolution managed design, execution, procurement, logistics and launch-day operations, turning the activation from a collection of props into a coordinated journey through the brand.

The Challenge

A live head office cannot be treated like an empty event venue. Installations needed to create impact within an existing workplace while remaining appropriate to its architecture, movement patterns and professional environment.

Hilton's identity also contains a useful tension: playful enough to support a raffle and digital interaction, but premium enough that every finish and detail had to remain controlled.

The Solution

Evolution developed a series of workspace installations that introduced the Hilton identity through varied forms. Custom photo props and artistic backdrops encouraged participation, while bespoke neon signage created recognisable visual markers through the office.

A custom interactive book screen added a digital layer to the journey, giving visitors a more active way to encounter promotional content. The technology was integrated within the physical storytelling rather than presented as an isolated screen experience.

Signage and smaller branded details maintained continuity between the major installations. This allowed the 30,000-square-foot environment to feel connected even though guests encountered the activation in stages.

Procurement, logistics and launch-day operations were coordinated with Weare3Fold through one delivery plan, protecting both the creative quality of the installation and the practical requirements of the workplace.

Delivery Highlights

• Immersive activation across Hilton's 30,000-square-foot Dubai head office.
• Promotional experience delivered in collaboration with Weare3Fold.
• Free-stay raffle integrated into the wider activation.
• Custom photo props, neon signage and artistic backdrops.
• Bespoke interactive book screen and digital engagement.
• Custom signage and refined brand details across the workspace.
• Procurement, logistics and launch-day operations.

Outcome

The office became an active promotional environment without losing the polish of the Hilton brand. Visitors encountered moments to look, interact, photograph and participate as they moved through a space they would normally experience as functional and familiar.

By distributing the story across physical and digital touchpoints, the activation created a sense of discovery that was proportionate to the scale of the workplace takeover.

Project Ecosystem

Client:

WeAre3Fold

Evolution Events: Led experience planning, design coordination, procurement, logistics, raffle integration and launch-day operations with Weare3Fold.

Evolution Scenic: Produced the workspace installations, custom photo props, neon features, artistic backdrops and branded signage.

Evolution Technical: Integrated the bespoke interactive book screen and associated digital activation systems.

Additional Project Support:

Evolution Furniture 

Atlantis The Royal marked its global reveal on Palm Jumeirah from 20 to 22 January 2023. Looking Glass Events appointed Evolution to design and build a focused package of custom environments supporting the celebration.

The scope was not a single stage treatment. It involved three different expressions of the guest experience: a sculptural DJ setting, a recognisable branded photo moment and a premium VIP departure lounge for guests travelling to the main show.

Evolution approached the elements as a family of carefully finished interventions, each designed for a different audience behaviour while matching the sophistication expected of the hotel launch.

The Challenge

Every feature would be experienced at close range by high-profile guests. Engineering, finish quality and brand accuracy therefore needed to remain equally strong, particularly where the scenic treatment also performed a functional role.

The main DJ booth required a custom leaf shading structure, the 818 Tequila logo needed to work as an immediate photographic landmark, and the VIP Sailing Club had to balance comfort, circulation and a sense of occasion before guests transferred to the main programme.

The Solution

Evolution engineered and fabricated the DJ booth as a complete scenic object, integrating the custom leaf canopy so shelter, silhouette and performance position read as one design.

A life-size 818 Tequila logo created a clear social and photographic focal point. Its scale and finish allowed the sponsor identity to register immediately without relying on a conventional branded wall.

The VIP Sailing Club was designed and furnished as a refined hospitality environment. Layout, furniture and branded detailing supported the transition from private guest arrival to onward transport for the show.

Production planning connected the three settings through one fabrication and installation programme, protecting consistency of finish even though each element served a different function.

Delivery Highlights

• Grand Reveal programme delivered from 20 to 22 January 2023.
• Custom main DJ booth with an engineered leaf shading structure.
• Life-size 818 Tequila logo created as a photo opportunity.
• Design and furnishing of the VIP Sailing Club.
• Premium guest environment supporting transport to the main show.
• Integrated scenic fabrication and installation across the launch settings.

Outcome

The three environments gave the reveal a sequence of memorable guest touchpoints rather than one repeated visual treatment. Music, sponsor engagement and VIP hospitality each had a setting designed around its purpose.

The scenic work supported the grandeur of the wider launch through precision and restraint, adding distinctive moments without competing with the hotel or main performance.

Project Ecosystem

Client:

Looking Glass Events

Evolution Events: Led client coordination, guest-environment planning, installation programming and delivery across the three launch settings.

Evolution Scenic: Designed, engineered and fabricated the DJ booth, leaf canopy, life-size sponsor logo and branded VIP environment.

Evolution Furniture: Provided and coordinated the confirmed furnishings for the VIP Sailing Club hospitality setting.