Prada Mode returned for its eighth edition as a travelling social club combining contemporary art, music, dining and conversation. Hosted at ICD Brookfield Place in Dubai, the two-day programme centred on a new edition of Damien Hirst’s Pharmacy.

Kennedy London appointed Evolution to realise the artist’s concept within the landmark venue.

The task was to transform the space into an immersive cultural environment where the artwork, hospitality and social experience operated as one connected experience rather than separate event components.

The space needed to operate as a bar, dining setting, discussion venue and cultural installation, with every surface and object contributing to the recognisable world of Pharmacy.

The Challenge

Damien Hirst’s concept relied on a highly controlled visual identity. Medical references, bold surfaces, lighting, furniture and suspended artwork needed to be integrated with precision so the environment felt intentionally designed rather than a collection of individual production elements.

The installation also had to be delivered within an existing premium venue featuring eight-metre columns and complex overhead conditions. Safe rigging, accurate scanning and close coordination with lighting designers and project supervisors were essential to protect the artwork, maintain the architectural integrity of the space and achieve the intended creative vision.

The Solution

Evolution carried out a comprehensive ceiling scan to support the safe and precise rigging of artwork and artificial track lighting, working with FARO Studio and under the supervision of VCA Projects, the approach provided the technical confidence required to integrate suspended elements within the existing venue structure.

A custom central bar became the focal point of the social environment, supported by bespoke comfort furniture designed to encourage dining, conversation and evening interaction. The layout allowed the space to transition naturally between hospitality, cultural engagement and entertainment.

The visual identity of Pharmacy was extended throughout the venue through a life-sized medical display cabinet, transparent printed vinyl applied to the glazing and wallpaper wrapping across the eight-metre circular columns. These interventions transformed the existing architecture into an active part of the installation rather than a backdrop.

A miniature DNA molecule fabricated in Styrofoam created a suspended centrepiece above the guest environment, reinforcing the medical and scientific references that defined Pharmacy while adding a distinctive visual feature to the space.

Delivery Highlights

• Two-day Prada Mode cultural and hospitality programme at ICD Brookfield Place.
• Comprehensive ceiling scan supporting artwork and track-light rigging.
• Custom-built central bar and bespoke comfort furniture.
• Life-sized medical display cabinet interpreting the Pharmacy concept.
• Printed transparent vinyl and specialist wallpaper across the venue architecture.
• Suspended miniature DNA molecule installation.
• Coordination with Kennedy London, FARO Studio and VCA Projects.

Outcome

The venue was transformed into a fully realised edition of Pharmacy, where the bar, furniture, medical references and suspended installation worked together as part of one cohesive environment. Guests experienced Prada Mode as a cultural and social setting rather than a traditional event space with artwork added around it.

The success of the environment came from the integration of creative intent and production detail. Detailed scenic craftsmanship allowed a complex artistic concept to function naturally across dining, discussion and evening programming while preserving the distinctive visual identity of the installation.

Project Ecosystem

Client:

Kennedy London

Evolution Events: Supported programme coordination, venue integration and delivery alignment with Kennedy London and the wider Prada Mode schedule.

Evolution Scenic: Led the scenic realisation, ceiling survey, central bar, medical cabinet, column treatments, window graphics and DNA installation.

Evolution Furniture: Delivered the confirmed bespoke comfort-furniture package supporting dining and conversation.

Evolution Technical: Supported the confirmed artwork-rigging and artificial track-lighting integration within the venue environment.

For the Montenegro Pavilion National Day at Expo 2020 Dubai, Evolution designed and installed an additional exhibit within the existing pavilion environment.

The exhibit needed to add a new layer of cultural expression without disrupting the visual character already established across the pavilion. It was therefore conceived as an enhancement rather than a separate temporary stand.

Specialised content, dynamic acrylic lighting and detailed joinery were brought together to create a focused visitor moment reflecting Montenegro’s culture and heritage.

The Challenge

Working within an existing pavilion limited the scale and position of the new exhibit. Every connection, material and lighting element needed to align with the surrounding architecture and avoid appearing retrofitted.

The installation also needed sufficient presence for the National Day programme. It had to introduce a recognisable change and stronger cultural focus while remaining coherent with the long-term pavilion experience.

The Solution

Evolution designed and fabricated the exhibit around the proportions and aesthetic of the existing space, allowing the new content layer to feel embedded within the pavilion.

Dynamic acrylic lighting elements introduced depth, colour and movement around the specialised content installation. The lighting treatment gave the exhibit a stronger celebratory presence without relying on a large structural intervention.

Traditional joinery and acrylic fabrication were combined to balance craft, durability and contemporary presentation. High-quality detailing maintained the artistic integrity of the space at close visitor range.

The completed installation was integrated through a controlled onsite programme, protecting the existing pavilion while preparing the new exhibit for the National Day audience.

Delivery Highlights

• Additional National Day exhibit within the Montenegro Pavilion.
• Design developed to integrate with the existing pavilion aesthetic.
• Specialised cultural content installation.
• Dynamic acrylic lighting elements.
• Combination of traditional joinery and contemporary acrylic fabrication.
• Controlled installation within an operating Expo pavilion.

Outcome

The National Day exhibit gave the pavilion a new focal point without weakening its existing design. Visitors encountered a more concentrated expression of Montenegro’s culture through content, light and craftsmanship.

The intervention succeeded by feeling intentional and permanent within the space, despite being introduced for a specific celebratory programme.

Project Ecosystem

Client:

Arton Advisors Management Consultancy

Evolution Events: Led pavilion coordination, cultural-content integration, installation planning and National Day delivery.

Evolution Scenic: Designed and fabricated the exhibit, joinery, acrylic elements and physical content environment.

Evolution Technical: Integrated the confirmed dynamic acrylic lighting system supporting the specialised content installation.

Additional Project Support:

Evolution Furniture 

Within the France Pavilion at Expo 2020 Dubai, the Renault stand provided a dedicated platform for the brand’s technologies, products and sustainability commitments.

The challenge was to create a distinct Renault experience without disconnecting it from the wider national pavilion. Evolution developed the fit-out as a focused layer within the existing architecture, balancing brand visibility, product communication and visitor movement.

The stand used custom-built displays and interactive elements to move the experience beyond passive presentation, allowing visitors to encounter Renault’s innovation through the physical layout and points of engagement.

The Challenge

Expo visitors move quickly through dense environments containing many competing stories. The Renault space needed an immediately understandable route and enough visual distinction to encourage people to stop and explore.

The installation also had to remain durable and precise throughout the long Expo operating period. Interactive features, display surfaces and circulation needed to maintain both appearance and function under sustained public use.

The Solution

Evolution designed and constructed custom display elements around Renault’s innovation and sustainability themes, giving products and information clear positions within the stand.

Interactive features created direct visitor engagement and introduced variation within the journey, allowing the brand story to be discovered rather than only read.

The layout was planned around intuitive circulation and comfortable interaction. Visitors could approach, understand the principal displays and move through the space without disrupting the surrounding pavilion flow.

High-quality materials and precision fabrication were selected for visual finish and structural durability, supporting the demands of a long-duration public exhibition.

Delivery Highlights

• Renault brand environment within the France Pavilion at Expo 2020 Dubai.
• Custom-built product and information displays.
• Interactive visitor-engagement elements.
• Layout planned for intuitive circulation and interaction.
• High-quality materials selected for visual finish and durability.
• Complete exhibition fit-out integrated within the existing pavilion.

Outcome

The stand gave Renault a clear identity within the larger France Pavilion while allowing visitors to understand its products and future-facing commitments at their own pace.

Its effectiveness came from balance: visible enough to stand apart, integrated enough to belong, and durable enough to sustain continued public engagement throughout Expo.

Project Ecosystem

Client:

Renault

Evolution Events: Led fit-out planning, pavilion coordination, visitor-journey development and installation management.

Evolution Scenic: Fabricated the custom displays, physical stand environment and durable exhibition finishes.

Evolution Technical: Integrated the confirmed interactive elements supporting visitor engagement within the stand.

Additional Project Support:

Evolution Furniture

Kennedy London engaged Evolution to deliver scenic fabrication and installation for the Forever Valentino exhibition at M7 Doha in 2023.

The exhibition celebrated Valentino’s history through the relationship between the fashion house, Rome and the designer’s career. Evolution’s role was to translate supplied creative concepts into technically resolved, transportable and exhibition-ready scenic environments.

The physical response needed to carry the scale and romance of Roman references while meeting the precision, finish and durability expected of an international fashion exhibition.

The Challenge

Architectural and sculptural concepts created for an exhibition are not automatically buildable. Each element required fabrication drawings, technical calculations, structural development and careful material selection before it could be produced safely.

The work was fabricated in the UAE and shipped to Qatar. Packing, transport and reinstallation therefore had to be considered within the engineering process so the completed scenic features would arrive with their finish and geometry protected.

The Solution

Evolution developed detailed fabrication drawings and technical calculations for the exhibition package, creating a controlled route from supplied design intent into construction and installation.

A representation of Rome’s Colosseum formed a principal centrepiece, combining structural stability with a contemporary exhibition finish. A recreated statue provided another sculptural focal point, while additional displays referenced significant moments in Valentino’s history.

Metalwork, timber framing and specialised fabrics were selected to create varied textures and forms suited to the exhibition’s meeting of modern presentation and historical reference.

Evolution developed a coordinated cross-border delivery approach, managing fabrication in the UAE, international logistics and onsite installation in Qatar. Through detailed preparation and controlled reassembly, each component was delivered with its intended finish, alignment and visual quality preserved

Delivery Highlights

• Scenic fabrication and installation for Forever Valentino at M7 Doha.
• Complete fabrication drawings and technical calculations.
• Large-scale representation of Rome’s Colosseum.
• Recreated sculptural statue as an exhibition centrepiece.
• Additional scenic displays referencing Valentino’s history.
• Metal, timber framing and specialised fabric construction.
• Fabrication in the UAE and cross-border shipping to Qatar.

Outcome

The completed scenic package gave the exhibition an architectural and sculptural framework capable of carrying Valentino’s relationship with Rome and its own fashion heritage.

Visitors encountered an environment in which historic references were not confined to graphics or text. They were built into the scale, texture and physical form of the exhibition itself.

Project Ecosystem

Client:

Kennedy London

Evolution Events: Led Kennedy London coordination, cross-border logistics, installation planning and delivery integration at M7 Doha.

Evolution Scenic: Delivered the fabrication drawings, calculations, Colosseum, sculptural displays, specialist finishes, shipping preparation and onsite installation.

EY appointed Evolution to design and deliver its exhibition stand for COP28 at Expo City Dubai. The environment needed to communicate environmental responsibility through its construction as well as through the content presented within it.

The strategic response was to make sustainability visible at two levels. Modular, recyclable components reduced material waste, while an immersive room used content, screens and spatial audio to communicate the subject emotionally to visitors.

This gave EY a stand that could demonstrate responsible delivery rather than simply display messages about it.

The Challenge

A sustainability-led stand must withstand close scrutiny. Material choices, construction methods and end-of-event planning all needed to support the environmental claim, while the finished environment still had to meet the design and functional expectations of a major international conference.

The project was also delivered within a tight timeframe and under Expo City access controls during COP28. Logistics, permits, technical programming and physical construction had to progress in parallel without weakening the recyclable design approach.

The Solution

Evolution developed the concept around a fully recyclable stand built from modular components. Materials were selected with reuse or recycling after the event in mind, reducing dependence on one-use scenic construction.

An immersive room became the principal storytelling environment. Multiple screens carried environmental content controlled through Ventuz, while L-Acoustics audio created a spatial layer that intensified the relationship between image, sound and message.

Digital signage and presentation screens were integrated throughout the stand, giving formal speeches, information and everyday visitor interaction a consistent visual framework.

Lighting was designed for the stand perimeter and main speech area, with ambient audio supporting the wider environment. Evolution also managed logistics and the permit process required for access to Expo City during COP28.

Delivery Highlights

• Fully recyclable and eco-conscious exhibition concept for EY at COP28.
• Modular construction developed to minimise waste.
• Sustainable materials planned for reuse or recycling after the event.
• Immersive room with multiple screens and Ventuz-controlled content.
• L-Acoustics audio supporting environmental storytelling.
• Integrated digital signage, presentation screens and speech-area lighting.
• Expo City logistics and access-permit management.

Outcome

The stand expressed EY’s environmental commitment through both message and method. Visitors encountered sustainability in the material logic of the build and in the immersive content presented inside it.

The modular environment created a professional COP28 presence without treating circularity as a compromise, while the immersive room gave the climate narrative a more memorable emotional register.

Project Ecosystem

Client:

PROUD ROBINSON

Evolution Events: Led concept development, sustainability planning, Expo coordination, permit management, logistics and live delivery.

Evolution Scenic: Built the recyclable modular stand, immersive room and integrated physical presentation environment.

Evolution Technical: Delivered the confirmed screens, Ventuz content control, L-Acoustics audio, digital signage and lighting systems.

Additional Project Support:

Evolution Furniture

ADIPEC 2022 brought more than 160,000 participants from 164 countries to Abu Dhabi, with over 2,200 exhibiting companies and 28 international country pavilions represented across the event.

Within the Smart Manufacturing Zone, Evolution was entrusted with designing and producing the ADNOC stand. The creative opportunity was to make several complex areas of innovation feel related, accessible and clearly connected to ADNOC’s wider leadership in the energy sector.

The stand was organised around four focus areas: Offshore and Marine, Digitalisation in Energy, Smart Manufacturing and Decarbonisation. Each required its own content space, while the full environment needed to read as one coherent ADNOC experience.

The Challenge

Energy and industrial innovation can become difficult to navigate when every subject relies on technical language, screens and demonstration content. The stand needed a strong visual hierarchy capable of helping a diverse international audience understand where to begin and what each zone represented.

The design also had to comply with ADIPEC exhibition guidelines and draw selected inspiration from ADNOC’s earlier Make it in the Emirates Forum stand, while establishing a distinct presence appropriate to the scale of the world’s largest energy gathering.

The Solution

Evolution developed dedicated zones for Offshore and Marine, Digitalisation in Energy, Smart Manufacturing and Decarbonisation. The spatial separation gave each topic clarity, while recurring materials, brand cues and architectural features maintained continuity across the stand.

Advanced audio, video and lighting systems supported presentations and interactive content throughout the environment. Technology was integrated into the stand architecture so digital information and live explanation remained part of the visitor journey rather than appearing as equipment added after the design.

Presentation tools and interactive applications gave visitors several ways to engage with ADNOC’s work. The combination of structured content zones and responsive media helped translate industrial subject matter into a more direct exhibition experience.

Central coordination of design, fabrication and technical integration ensured that the stand’s physical and digital elements opened as one complete platform for ADNOC.

Delivery Highlights

• ADNOC exhibition stand within ADIPEC’s Smart Manufacturing Zone.
• Four dedicated content areas covering Offshore and Marine, Digitalisation, Smart Manufacturing and Decarbonisation.
• Design informed by ADNOC’s established exhibition language and ADIPEC requirements.
• Integrated audio, video and lighting systems.
• Interactive applications and presentation tools for an international audience.
• Complete stand design, production and onsite delivery.

Outcome

The stand gave ADNOC a clear structure for presenting innovation across several technical disciplines. Visitors could move between focused subjects while retaining a consistent understanding of the organisation’s role in smart manufacturing and energy transformation.

Physical design and digital engagement worked together to make a complex industrial story more legible within the scale and intensity of ADIPEC.

Project Ecosystem

Client:

ADNOC

Evolution Events: Led exhibition strategy, stakeholder coordination, content-zone planning, project management and onsite delivery.

Evolution Scenic: Designed and fabricated the stand architecture, dedicated content zones and branded physical environment.

Evolution Technical: Delivered the confirmed AVL, presentation systems and interactive-technology integration across the stand.

Additional Project Support:

Evolution Furniture