Monster Jam brought its monster-truck performance to the Liwa Desert for two days on 27 and 28 December 2023. Evolution partnered with Proactive to design and deliver the temporary event environment around the show.

The central idea was visibility. Spectators needed clear views of the truck action, VIP guests required a premium elevated experience, and the operational compound needed enough infrastructure to support heavy machinery, guest services and performance activity in a remote desert location.

Evolution organised the site as a complete motorsport venue, connecting the obstacle course, grandstands, VIP hospitality, crowd-control systems, lighting and power within one operating plan.

The Challenge

Liwa provided the scale and landscape for the spectacle but little permanent event infrastructure. Seating, hospitality, fencing, cabins, lighting, power and operational support all had to be introduced temporarily and perform reliably in desert conditions.

The truck obstacle course also required machinery and specialist site activity close to the live performance area. Public circulation, vehicle movement and guest facilities needed to remain clearly separated without weakening the audience’s connection to the action.

The Solution

Evolution developed the overall layout around the truck performance zones and spectator sightlines. Grandstand seating for 4,000 guests created a defined public arena, while fencing established crowd boundaries and protected operational routes.

A custom VIP hospitality structure was built from scaffolding and equipped with a working elevator. The elevated format gave premium guests strong views while creating a complete service environment within the temporary venue.

Machinery was supplied and operated for construction of the truck obstacle course, aligning the physical performance landscape with the requirements of the show.

Main and secondary power, distribution and supporting infrastructure were delivered across the venue, while full event lighting, cabins, tents, buggies and containers enabled the site to function throughout the two-day programme.

Delivery Highlights

• Two-day Monster Jam event in Liwa Desert on 27 and 28 December 2023.
• Overall venue layout covering seating, VIP hospitality and truck performance zones.
• Grandstand seating for 4,000 spectators.
• Custom scaffold VIP hospitality structure with a fully functional elevator.
• Machinery supplied and operated for construction of the obstacle course.
• Crowd-control fencing and temporary operational support facilities.
• Main and secondary power distribution with full venue lighting.

Outcome

The temporary site operated as a complete motorsport destination rather than an isolated performance track. Public spectators, VIP guests, production teams and heavy vehicles each had clearly planned spaces within the same desert environment.

The spectacle remained the focus because the seating, infrastructure and operations gave audiences a reliable way to experience the scale, noise and movement of Monster Jam safely and comfortably.

Project Ecosystem

Delivery partner: Proactive

Evolution Events: Led venue planning, Proactive coordination, obstacle-course operations, temporary facilities and live event management.

Evolution Technical: Delivered the confirmed full-venue lighting required for evening operation and spectacle visibility.

Evolution Site Services: Provided the confirmed main and secondary power, distribution, cabling and supporting event infrastructure.

E1 is the world’s first electric race-boat championship, created to combine competitive on-water racing with cleaner technologies and a greater awareness of coastal environments.

For the Jeddah leg, STAMINA Productions appointed Evolution to oversee project management and deliver a turnkey production package spanning AVL, site services and FF&E.

The strategic requirement was coherence. Technical systems, guest environments and waterfront infrastructure needed to operate as one connected experience, ensuring the championship’s focus on innovation was reflected through the precision, quality and delivery of the live event.

The Challenge

Waterfront sporting events distribute production requirements across large, exposed environments. Audio, video, lighting, power, cabling and guest facilities must remain reliable while supporting clear movement between race operations, hospitality areas and spectator zones.

The event also involved several stakeholder groups, including E1, MOS and SWSDF. Their technical, logistical and operational requirements needed to be aligned early, ensuring different systems could integrate effectively without creating operational conflicts or late changes across the venue.

The Solution

Waterfront sporting events require production systems to operate across large, exposed environments where technical reliability and guest experience must be managed together. Audio, video, lighting, power, cabling and guest facilities needed to remain consistent while supporting the movement of race operations, hospitality areas and spectator zones.

The event also involved several stakeholder groups, including E1, MOS and SWSDF, each with specific technical, logistical and operational requirements. These elements needed to be coordinated early to ensure systems integrated effectively, responsibilities remained clear and the waterfront environment could operate as one unified event space.

Delivery Highlights

• Turnkey production support for the Jeddah leg of the E1 championship.
• Integrated audio, video and lighting systems.
• Confirmed power distribution, cabling and infrastructure management.
• Design, supply and installation of FF&E.
• Coordination with E1, MOS and SWSDF stakeholders.
• Central alignment of technical, logistical and operational requirements.

Outcome

The championship received a unified production environment capable of supporting racing operations, hospitality and stakeholder activity along the waterfront. Guests experienced one consistent event setting, where technical delivery, guest facilities and spatial design worked together rather than appearing as separate elements.

The coordinated approach supported E1’s innovation-led positioning by creating an event environment that felt precise, functional and contemporary, reflecting the character of the electric racing programme.

Project Ecosystem

Client:

Ministry of Sport / Saudi Water Sports and Diving Federation / E1

Evolution Events: Led project management in partnership with Stamina, stakeholder alignment, production planning, logistics and live delivery for the Jeddah event.

Evolution Technical: Delivered the confirmed audio, video and lighting systems supporting the championship environment.

Evolution Furniture: Designed, supplied and installed the confirmed FF&E package for guest, hospitality and operational spaces.

Evolution Site Services: Delivered the confirmed power distribution, cabling and infrastructure management across the waterfront site.